Marketing

CRM Manager

Dubai   |   Full Time

• Strategize - Build the CRM Roadmap with set KPI’s to improve the customer lifetime value
• Scope - Generate insight into customer segments for use within business development and other CRM initiatives
• Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database
• Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives
• Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
• Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
• Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals
• Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity

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